Bills' Keon Coleman handed shocking jersey insult amid Buffalo benching

Billy Heyen

Bills' Keon Coleman handed shocking jersey insult amid Buffalo benching image

Keon Coleman was supposed to be a star wide receiver for the Buffalo Bills.

But in each of the last two weeks, Coleman has been a healthy scratch and inactive. The No. 33 overall pick in 2024 showed up late to a meeting, and not for the first time, to earn his benching.

Coleman seems likely to return in Week 13 against the Pittsburgh Steelers, but in the meantime, he's been handed quite the insult.

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Until recently, Coleman's jersey was available for purchase on the Fanatics website.

Now, Coleman is nowhere to be found.

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AllSportsPeople has confirmed Sunday morning that this is true. 

A search for 'Keon Coleman' only brings up a lighter for the 2026 U.S. Open at Shinnecock Hills, which shares a lot of letters with Coleman's name.

The Bills team page also displays no Coleman gear.

This isn't something prompted by a team, but rather just something that likely has to do with future inventory plans.

It's still quite the downturn for Coleman.

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Contributing Writer