Baylor’s Sawyer Robertson lands NIL deal with Nike

Al Formicola

Baylor’s Sawyer Robertson lands NIL deal with Nike image

Sam Hodde/Getty Images

Star quarterback adds Nike to his growing list of endorsements as Baylor eyes Big 12 contention

Baylor quarterback Sawyer Robertson’s rise isn’t slowing down. On Friday, the sixth-year senior announced his new NIL partnership with Nike, placing him among an exclusive group of college quarterbacks now tied to the iconic swoosh.

Robertson joins Penn State’s Drew Allar and LSU’s Garrett Nussmeier as Nike signees, marking another major step in the quarterback’s growing profile. The deal comes at a time when Robertson is already making headlines on the field. Through three games this season, he’s thrown for 1,070 yards with 10 touchdowns and just two interceptions, leading the Bears to a 2-1 start.

The fit makes sense. Last season, Baylor surged once Robertson settled into Jake Spavital’s offense. In the final seven games, he averaged 8.9 yards per attempt, tossed 19 touchdowns, and led the team to a 6-1 finish. Those numbers turned the Bears into a Big 12 threat, and now he’s building on that momentum.

The Mississippi State transfer currently holds a $1.7 million On3 NIL Valuation, ranking No. 24 in college football and No. 35 in the NIL 100.

For Robertson, the Nike deal is more than a brand partnership, it’s proof that his hard work and Baylor’s resurgence are earning national recognition.

Next step? Keep winning. And if Robertson delivers, Baylor might not just be wearing Nike, they could be wearing Big 12 crowns.

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Al Formicola

Al Formicola is a freelance writer with The Sporting News. He has over 20 years of television production experience as a writer and producer. He has previously written for Athlon Sports.