The NFL Players Association’s latest jersey sales report has delivered a surprise that shows the big time presence of Shedeur Sanders.
Despite entering the season as a rookie third-string "emergency" quarterback on the Cleveland Browns’ depth chart, "Grown" owns the fifth-best selling jersey in the league from March through July.
Sanders shares the Top 5 with some of the NFL’s most accomplished and recognizable names. Philadelphia Eagles running back Saquon Barkley, fresh off a record-setting Super Bowl season, leads the list. He's followed by his teammate Jalen Hurts, Washington Commanders quarterback Jayden Daniels, and Buffalo Bills star MVP Josh Allen. Sanders’ jersey outsold those of Patrick Mahomes, Lamar Jackson, and Joe Burrow, which are established household names who have carried franchises for years.
Shedeur rounds out the top-5 highest-selling NFL jerseys so far this season. 🔥 pic.twitter.com/5ZBRZeDS34
— theScore (@theScore) September 8, 2025
Sanders has yet to take a regular-season snap and his brand impact is sky high. Much of this momentum traces back to Sanders’ college career at Colorado, where his performances on the field gave him the title of Nike’s first college football signature athlete.
As the son of Deion Sanders, he entered the NFL already carrying a built-in following, amplified by viral moments and a strong social media presence. Not to mention, his cultural crossover appeal that few rookies can match.
Even as his jersey demand attention, fans are clearly buying into a story and a brand that represents a deep-rooted family legacy. The question now is sustainability. Sanders’ ability to remain near the top depends on opportunity.
If he remains stuck behind Cleveland’s starters, the novelty may fade. But his standing among the NFL’s most marketable players is undeniable, and for now, Sanders holds a place in a conversation typically reserved for the elites. Sanders' favorite go-to receiver, Travis Hunter, was just outside the top ten in the 11th spot. Not bad for a rookie duo.
Here's a list of the jersey sales for the Top 50 NFL players, per NFLPA.
1. Saquon Barkley
2. Jalen Hurts
3. Jayden Daniels
4. Josh Allen
5. Shedeur Sanders
6. Cooper DeJean
7. Patrick Mahomes
8. Lamar Jackson
9. Bo Nix
10. Jahmyr Gibbs
11. Travis Hunter
12. Caleb Williams
13. Cam Ward
14. Ashton Jeanty
15. Maxx Crosby
16. Jordan Love
17. Aaron Rodgers
18. CeeDee Lamb
19. Justin Jefferson
20. Justin Herbert
21. Joe Burrow
22. Mike Evans
23. DK Metcalf
24. T.J. Watt
25. Baker Mayfield
26. Malik Nabers
27. Puka Nacua
28. C.J. Stroud
29. Drake Maye
30. J.J. McCarthy
31. Brock Purdy
32. Aidan Hutchinson
33. Cooper Kupp
34. George Kittle
35. Derrick Henry
36. Travis Kelce
37. Amon-Ra St. Brown
38. Micah Parsons
39. A.J. Brown
40. Patrick Surtain II
41. DeVonta Smith
42. Ladd McConkey
43. Christian McCaffrey
44. Ja'Marr Chase
45. Bucky Irving
46. Brock Bowers
47. Fred Warner
48. Jalen Carter
49. Dak Prescott
50. Jared Goff
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