Jordan Brand has expanded its rapidly growing NIL roster, signing four college basketball standouts as part of its Class of 2025 initiative. This marks a major step forward for the company’s presence in the men’s game.
Duke freshmen twins Cameron and Cayden Boozer, Syracuse guard Kiyan Anthony and UConn forward Sarah Strong have all inked deals with the iconic brand, Jordan announced monday.
Anthony and the Boozer twins are the first men’s college basketball players to ever sign NIL agreements with Jordan Brand, signaling a new chapter in its athlete partnerships.
Jordan Brand has built a strong branding push in women’s basketball in recent years, signing stars such as UCLA’s Kiki Rice and LSU’s Mikaylah Williams. The latest class is designed to elevate rising players while inspiring young athletes globally.
“Greatness is about being consistent: showing up and trying to get better every day,” Cameron Boozer said in a statement.
Strong, a key force in UConn’s national title run, called the partnership “a huge honor,” noting Jordan represents “greatness and confidence.”
Anthony, son of Carmelo Anthony, said joining the brand means “carrying on a legacy.”
The additions strengthen a growing NIL lineup that also includes top college football players, such as Florida quarterback DJ Lagway and Georgia receiver Zachariah Branch.
By signing four of the sport’s brightest young stars, Jordan Brand had put itself at the center of college basketball’s next generation.
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