Following the Bucks’ surprising move to waive Damian Lillard and stretch the remaining $113 million on his contract over five years to create cap space for Myles Turner, Lillard took to X with a huge announcement.
The nine-time All-Star announced his 10th signature shoe model with adidas on Wednesday, which is set to debut July 3 at a retail price of $90.
“Getting to 10 signature models means a lot, but I wanted to use this 10th shoe to make a real statement and bring the price down under $100,” Lillard wrote. “I’ve had my secondary Dame Certified line priced under $100 for a few years now, but I wanted to go all in for my primary shoe…”
Getting to 10 signature models means a lot, but I wanted to use this 10th shoe to make a real statement and bring the price down under $100. I’ve had my secondary Dame Certified line priced under $100 for a few years now, but I wanted to go all in on it for my primary shoe… https://t.co/GvqJjhJybq
— Damian Lillard (@Dame_Lillard) July 2, 2025
The star point guard signed a lifetime contract extension with adidas in December 2024, joining LeBron James (Nike), Kevin Durant (Nike) and Stephen Curry (Under Armour/Curry Brand) as the only active players with lifetime shoe deals.
MORE: Damian Lillard’s feelings revealed after being waived by Bucks
After being waived by Milwaukee, Lillard is expected to seek out a new home with a contending team. However, he’ll likely miss most, if not all, of the 2025-26 campaign after suffering a torn left Achilles tendon in the Bucks’ first-round playoff loss to the Pacers.
The 34-year-old spent the past two seasons with Milwaukee after being acquired by the team in a blockbuster trade from Portland, where he spent the first 11 years of his legendary career.
He averaged 24.9 points, 7.1 assists, 4.7 rebounds, 3.4 three-pointers and 1.2 steals across 36.1 minutes per game in the 2024-25 campaign.
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