BENTON, Ill. — As a lifelong baseball card collector, Greg Poole almost couldn’t believe that the shiny T-205 Christy Mathewson Gold Border was sitting on his desk. This gem would have been a Holy Grail card, had he ever allowed himself to believe he could one day own a card that cool, that rare, that significant in the hobby.
As amazing as it was to own the card, though, he was even more excited to sell the piece of cardboard gold — slabbed as a PSA 3 — in the right moment. But for Poole, it wasn’t about waiting for the market to peak and cashing out. No, owning that card meant that when a need arose, he’d be ready to help. It didn’t take too long.
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Poole, through his non-profit, Can’s Can, heard about two non-verbal children who would benefit from having iPads with Proloquo2go, an app that helps with daily communication and building language skills. When the request came in, Poole never hesitated.
He sold the Mathewson on eBay for $1,925, using the money to buy the iPads and the software for each kid. That was always the point of buying the Mathewson. It was never to own a piece of the hobby for long. It was to, at some point soon, help someone he didn’t know.
Yeah, Greg Poole is a special person. This is what he does. He uses his favorite hobby (baseball cards) to fund his passion (helping others). Like any collector, his goal is to buy low and sell high, but his motivations are far more altruistic.
The Mathewson, he bought as part of a lot of vintage cards in an estate sale auction, along with a few other T-205 and T-206 cards, and others like late 1950s Topps Willie Mays and Hank Aaron cards. Another estate sale find helped him open the Can’s Can HQ in his home town of Benton. That auction lot, he bought because it had a couple of cards listed of Doug Collins and Jerry Sloan, NBA players-turned-coaches who grew up in the area.
Turns out, at the bottom of the smelly grocery bag was a 1933 Goudey card of Babe Ruth himself, with a kid’s name written on the back. He sent it off to Beckett to get graded/authenticated, and it came back graded 1. The sale of that card (a little over $4,000) allowed him to buy display cases and shelving for the store, and help with rent costs, too.
At first glance, Can’s Can HQ looks like most any local card shop.
The four display cases in the front room are full of baseball, basketball and football cards for sale, with sealed hobby boxes and blasters mixed in. One shelf holds unopened boxes from the nostalgia-rich Junk Wax era of the late 1980s and early 1990s, and the shelves on the opposite wall hold Funko Pop and other assorted action figures. Another two tall, skinny display cases hold autographed items, such as baseballs, football helmets and basketballs.
It’s a relatively small space, just 20 x 12, and it’s only officially open from 9 a.m. To 1 p.m. On Saturdays. This is no ordinary card shop, though, because 100 percent of the proceeds from the shop — and Poole’s eBay store, and his display case at the County Seat Antique Mall right off the town square — are funneled back into the community. And not just in some vague way. Evidence of the commitment is only steps away.
On the other side of the wall from the St. Louis Cardinals bobble-heads — located in Southern Illinois off Interstate 57, Benton is mostly split between Cardinals and Cubs fans — is the Teacher Resource Center. The shelves in this room are stocked with supplies for teachers, from pre-K on up through high school. You name it, it’s here: colored pencils, markers, erasers, post-it notes, pencil bags, notebooks, bottles and sticks of glue, construction paper, sanitizing wipes, Play-Doh, staplers, pencil sharpeners, binders, paint, zip-loc bags, scissors and on and on.
For teachers, everything is free.
Yep, you read that right. Absolutely free.
Down the hall, there’s a similar room. This one’s stocked with shelves of books, backpacks, toiletries, toys, headphones and more teaching supplies. Teachers are welcome to “shop” here, too. So are foster parents and their kids. Again, it’s all free. And the shelves here are never empty. Poole won’t allow that to happen.
Sports cards got me through some of the hardest parts of my life. Now we are paying it forward. Here’s an awkward and unprofessional short walk though of what we do. @CardPurchaser @ryanfagan @Topps @dacardworld pic.twitter.com/kRAgPWpFSC
— Greg Poole (@Canscanministry) March 26, 2023
I’d heard of Poole’s work, but I wanted to see for myself. The cynical journalist inside had to be satisfied before I decided to write about a person who seemed almost too good to be true, so a few weeks ago I made the two-hour drive from my home in St. Louis. What did I find out? If anything, Poole had been vastly underselling his non-profit’s impact on the region.
“You know, Greg Poole for president! He wouldn’t want that, but he’s just such a blessing to our entire Benton community," said Nicole Garrett, the executive director of Heritage Woods, an assisted living facility that benefits from Can’s Can. "And he reaches outside of the community too. Everybody knows that if he's involved, it’s going to be top notch.”
Poole, 38, started his drive to help his community when he was 16. He has few peers when it comes to working hard to help others, and to rally others to pitch in. But self-promotion, it quickly became clear from our conversations and conversations with others about him, is not his strong point. He’s working on it, though, because as people keep telling him, the more people hear about what he’s doing, the more people will want to help and donate.
“Greg’s not in this for Greg,” said Lee Messersmith, the new mayor of Benton. “That, to me, is what makes this so cool. He helps where he can, when he can, however he can. And at the end of the day, he just wants to see other people be better and do better.”
Poole grew up in Benton. He met his wife, Courtney, when they were both 16. His full-time job is in IT with a local school district. Courtney is a teacher and coaches the high school girls golf team. They have two kids, Emy and Max. Poole’s parents, Gary and Mary, and Courtney’s parents, Patti and Dan, are involved, too.
“Honestly, this isn’t work at all. Sometimes it is, but for the most part, I get to have my hobby, share my hobby with others, but then I also get to help others,” Poole said. “The important thing is, my kids are up there. My parents are up there. My wife and her parents are up there. It’s just something we do. It’s a family activity.’
It’s a family activity that makes an impact on the entire Southern Illinois region.
‘There’s no hidden agenda here’
The experience of doing a meals-on-wheels program through a high school program stuck with Poole. When the pandemic settled in during the spring of 2020 and folks had to stay home, it was an inconvenience for some but a legitimate problem for others. Poole, of course, stepped in where he saw a need.
Twice a week, Courtney and his parents whip up home-cooked meals. Poole delivers them on Wednesdays, and his dad typically takes the Friday route. These meals bear little resemblance to standard meals-on-wheels programs around the country. The portions are huge — for most senior citizens, enough for two meals — and come with some sort of treat, like a big slice of freshly made pie.
Starting our shut in meals this week with Italian Beef. #thehobby #canscan pic.twitter.com/vTq3aXU8Zw
— Greg Poole (@Canscanministry) April 25, 2023
One of Poole’s favorite stops is to deliver meals to Rusty, who has Down Syndrome. Without fail, Although="" we="" never="" charge="" anyone="" for="" the="" services="" provide,="" our="" buddy="" Rusty="" usually="" insists="" on="" giving="" us="" what="" he="" has.="" Today="" literally="" received="" fists="" (or="" gloves)="" full="" of="" dollars.="" pic.twitter.com/v2F2ZCm6c8
Can’s Can takes donations of baseball cards, money or literally anything he can sell or use to help someone, and as a 501c, the donations are tax-deductible.
Mixing the two worlds — collecting and charity work — can be a bit confusing for some.
“We’re just so oddly paired. For people in the hobby, there’s a lot of skepticism about us, just giving it away, especially during the pandemic, when everybody was just making boatloads of cash,” Poole said. “And then the people we talk to in philanthropy, they’re like, ‘Well, what does this (baseball card) part do? I don’t understand that.’ Well, this is how we pay for it.
“I don’t like saying, ‘If you donate $10 you can feed …’ but I can say, ‘You want to buy a 1988 Jordan for $40?’”
By the way, Poole came up with the name Can’s Can, way back when he was 16. The idea was that, in addition to selling baseball cards to fund his work, he also collected cans and other recyclable items to raise money. And, truth be told, he wasn’t comfortable talking about the reasons behind his passion for charity work, so he basically framed it as a community project involving recycling.
It’s been a long time since recycling old soda or beer cans has been part of the equation, and Poole jokes that the name reminds him of the “Simpsons” episode where Homer and his friends are trying to think of a name for their barbershop quartet. Principal Skinner says this line: “We need a name that seems witty at first, but seems less funny each time you hear it.”
“That’s kind of where that name is at now in my brain,” Poole said with a laugh, “because it’s like, man, I’m 20 years in and it’s not as funny now as I thought it was when I was younger.”
‘Bigger and better’
One day, Poole was looking through the paper and noticed an obituary that used an old driver’s license picture, because there apparently weren’t any other good photo options available. Poole thought to himself, “That can’t happen.”
An idea was born. Every single resident at Heritage Woods, an assisted living facility just up the road from Poole’s shop, would have a portrait session, courtesy of Can’s Can. He reached out to a friend, photographer Stephanie Smith, who grew up in Benton but lives in Brooklyn, N.Y. Poole explained the need — portraits for roughly 100 residents, with two prints each, in a session that would be lengthy — and she gladly came home to help out.
“She gave me the cost and it was like, OK, so then you go to the treasure chest and you just try to match up cards to the cost that you're going to have,” he said.
What he found was a 2009 Steph Curry Topps rookie card. It’s one Poole had opened back then and held onto, because you never know. He’d gotten it graded a few years earlier — it was a PSA 6 — and this was the moment it was meant for. He sold it, and that covered the bulk of the costs, both Smith’s fee (a special price point, of course) and two frames for each resident.
“Those portraits, oh my gosh,” said Lana Ray, Heritage Woods’ director of sales and marketing. “They were amazing. I mean, they just turned out beautiful.”
Most of the portraits were taken upstairs, where natural light from big windows filled the room. But for the less-mobile residents, Smith came to their rooms and did the portraits there.

Nobody was left out. That’s the Can’s Can way.
“They were priceless,” said Garrett, the executive director, “because a lot of people had not had a professional picture taken in so many years, so it was priceless to them and to the family. The families were so thankful for that.”
Poole never visits Heritage Woods empty-handed. Like, literally never.
The day I tagged along, he carried in a couple of 12-packs of Angel Soft toilet paper and a jumbo box of adult diapers. He’s greeted with smiles, as always. Because the card shop is open on Saturdays, he visits during the week. When they can, the kids come along. As Poole said — and Ray and Garrett vouched for — there are few things his boy, Max, enjoys more than jumping on the lap of one of the residents for a ride on their Rascal scooter.
The four of us are sitting at a table in a conference room at Heritage Woods. Garrett looks over at Poole and says, “I don’t know where you came from, but I wish the world had a lot more like you.”
She’s not alone. Heritage Woods has residents of different income levels; some are private pay, and some are on Medicaid. Those residents only have, Ray said, an average of $90 per month from Medicaid to spend on items like toiletries, Dish TV and phone. That goes quickly, so Poole makes sure to bring a steady supply of the necessities. Sometimes just with the drop-in, but also with what he calls “free market” days, when he brings in large quantities of just about every necessity, and residents take what they need.
Free of charge, of course.
When he started doing Christmas Wish lists (more on those in a moment), he noticed residents put different items of clothing on their lists. So he decided to have a Clothes Day, when he brought in racks and racks of clothes — most donated, some purchased with baseball card proceeds — and let the residents choose anything they wanted. For some on the fixed incomes, Ray and Garrett told me, it was their first chance to have new clothes in years.
“He brought in those round racks like you see it stores and it looked like a store shopping area out here,” Ray said. “And again, we just let them loose and they just start taking things off the rack and whatever they want is free. And of course during those events, there’s snacks and toilet paper and toiletries and all that there too.”
And then, there was Jewelry Day, aka the Bling Party.
They still talk about Jewelry Day at Heritage Woods, almost in hushed, reverent tones.
“With Greg, it’s always bigger in reality than what it is in your mind, and that’s typically not the way things go,” Ray said. “Usually you have something built up in your mind way bigger than what it’s going to be and it’s the opposite with his organization. It always ends up being bigger and better.
“We had six-foot-long tables and larger, just full. I mean, you couldn’t put your finger down on the table where there was not a piece of jewelry.”
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The jewelry was donated, in large part, by the teachers who are helped with school supplies. It’s part of a community circle of giving that Poole has created, unintentionally maybe, but beneficially. When Poole asks, people respond.
“He makes people want to help,” Ray said.
And then there’s Christmas. You can’t talk about the Can’s Can and the Heritage Woods connection without talking about Christmas. For the residents without much in the way of family, it’s a lonely time of year. Poole has done his best to bring a few smiles the past few years. With Ray’s help, every resident gets a wish list.
Even the ones who don’t fill it out get something. And the residents who have filled out Poole’s wish lists before, well … “They’re getting more comfortable with what they ask for,” Ray said with a laugh. “Things like big screen TVs, requests for furniture, tablets, iPhones. I’m like, do I need to kind of pull them back a little bit? I’ll have no problem doing that if I have to issue guidelines. And he says no.”
There was, though, one resident who asked for a Lexus. That one, Poole needed a bit of clarification on, and it turned out, the request was actually for an “Alexa,” the Amazon device. That was easy.
And because it’s Poole, the gifts weren’t just dropped off in plastic bags in front of the residents’ doors. Not at all. Delivery includes elves and everything.
“I can't stop talking about it because, just the details they put into everything. It was just amazing,” Garrett said. “All of a sudden all these cars pulled around, and everybody starting bringing in stuff and putting it by the tree. It had been wrapped, people had put special time and love into the wrapping of the presents. Some people don't get any presents, so to have them wrapped perfectly and with detail? Such a blessing.”
‘There are still needs’
I spent most of that afternoon in Benton. Just seeing his operation, and talking with those he helped, felt a bit overwhelming.
I asked Poole if he slept much, considering Can’s Can is essentially a full-time job, on top of his actual full-time job. Not really, he admitted. He doesn’t look stressed, though, and maybe that’s just his nature. He gets to have his hobby, and he uses it to help people.
At 38 years old, 22 years into his community project, this is who he is.
Even though it felt like a dumb question, I asked anyway during one of our follow-up conversations. Why is he still doing this, 22 years later?
“Well, there are still needs,” he said, matter-of-factly. “We’re in an economically depressed area. And, I get to be with my family. It doesn’t take time away from them and it’s something we can do together, so why not? Everything comes together. Sometimes it runs tight, but we’ve managed to be there.”
He paused.
“So why wouldn’t we do it?”
That’s an excellent question.
———————
Want to help?
Can’s Can has poured more than $500,000 into the Southern Illinois region over the past two decades, with the lion’s share coming from the sale of baseball cards (and related items).
If you’d like to help, Can's Can has a website with a donate button. Give him a follow on Twitter, too.