Just six days ago, Luke Littler became the first darts player to take home £1,000,000 in prize money from a single tournament, when he won the 2026 PDC Darts World Championship.
It was the second straight world title for the 18-year-old phenom, removing any and all doubt that his triumph in 2025 was a one-hit wonder. "The Nuke" has unquestionably become the face of the sport, an unofficial title he looks poised to carry for the foreseeable future.
Not even a week after his victory in London, Littler made more history, signing the most lucrative contract in darts history. Here's everything you need to know about the world champion's historic new deal with Target Darts.
BUY: Official Luke Littler products, exclusively at Target Darts
Luke Littler contract details
As reported by Sky Sports, Littler's deal with Target Darts was announced in Thursday and "will be the most lucrative the sport has ever seen."
The historic deal is with £20 million over 10 years along with potential earnings and bonuses as well as a percentage of sales of products and equipments.
MORE: Breaking down the Luke Littler range including steel tips, boards and more
This deal continues to support how much of an impact Littler has had on the sport in his short time as a pro.
Darts has grown worldwide, and the sport is no longer just for adults. Littler is inspiring a generation younger than him to chase their dreams, exemplifying what can be accomplished at such a young age.
Here are some of the key accolades Littler has picked up before the age of 19:
- 2x PDC WC
- 2x Grand Slam of Darts champion
- 1x Premier League champion
- 1x World Matchplay champion
- 1x World Grand Prix champion
- 1x UK Open champion
- 4x Euro Tour event winner
- 4x Players Championship event winner
- 4x World Series of Darts event winner
Littler outscored opponents 32-4 in sets during the 2026 PDC WC and was virtually unstoppable.
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Littler's agreement with Target Dart adds to an already impressive array of sponsorships. The two-time defending world champion also has lucrative endorsements with Xbox, KP Nuts and Boohoo Man, among others.
He's set to begin his third Premier League of Darts campaign in just a few weeks, coming off a title in 2024 and a runner-up result in 2025.
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