The Canterbury-Bankstown Bulldogs have unveiled a refreshed club logo that will officially come into play from 1 November, marking the beginning of a new visual era ahead of the 2026 NRL season.
Designed as an evolution rather than a reinvention, the new emblem celebrates more than 90 years of Bulldogs history while signalling a confident step into the future.
The club says the redesign captures both its fighting spirit and its modern ambitions, blending tradition with a forward-looking identity for a digital age.
‘More than just a logo’
Chief Executive Officer Aaron Warburton said the rebrand was the product of a careful process aimed at ensuring the Bulldogs’ visual identity continues to represent the club’s proud community.
“This new emblem is more than just a logo; it reflects who we are, where we’ve come from, and where we’re going,” Warburton said. “It carries forward the fighting spirit that has defined this Club since 1935, while facing the future head-on with confidence and pride.”
He added that the club believes the design “strikes the right balance between paying tribute to our 90-year legacy and capturing the energy, ambition and unity that will define our future.”
The new badge has been redrawn with a digital-first approach, taking cues from key moments in the club’s visual history to create something both familiar and unmistakably modern. Fans will begin to see the refreshed logo rolled out across merchandise, media, and matchday branding from November as the Bulldogs prepare for the 2026 campaign.