Professional athletes can be remembered for a variety of reasons. Some let their stats speak for themselves, while others like to do an action or motion to celebrate that becomes synonymous with them/
Cleveland Browns quarterback Shedeur Sanders started a simple celebration while he was playing at Colorado. When Sanders would score or have a big play, he would simply raise his forearm with his arm extended, like he was showing off a watch.
Unfortunately, Sanders learned the hard way early in his career that his celebration can also be used to taunt him, like Baltimore Ravens defender Kyle Hamilton did when he sacked the Browns quarterback for the first time in his career.
KYLE HAMILTON SACKS SHEDEUR SANDERS.
— Baltimore Ravens (@Ravens) November 16, 2025
Tune in on CBS. Pic.twitter.com/DoPoMljqZt
Here is more on Sanders' iconic watch celebration.
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Shedeur Sanders watch celebration
Whenever Sanders would score a touchdown on the field or make a big play, he would hold up his wrist, pretendining to show a watch. That was exactly his intention because he is a watch aficionado. After beating Arizona State in a game in 2023, Sanders put on his watch, ran to the student section and flexed his $70,000 Audemars Piguet Royal Oak 15500 to the crowd.
Shedeur Sanders’ watch is a custom Audemars Piguet Royal Oak 15500 coated with 30 carats of VVS diamonds — worth about $70,000.
— Front Office Sports (@FOS) October 8, 2023
He just took down Arizona State and immediately ran over to flex it in front of the crowd.
(Via @YahooSports)
pic.twitter.com/xnV0H8GmBT
While Sanders no longer puts on a physical watch for the celebration, he still holds it up in his celebration.
Shedeur Sanders celebration videos
Sanders' celebration is a smart one because anyone can do it, and many have emulated it. Hamilton is not the first athlete to recreate the celebration, and he will not be the last.
Here are other athletes or celebrities that have done Sanders' celebration.
Chet Holmgren
Chet flexed then hit the Shedeur 🔥 pic.twitter.com/7GkJWDwUXV
— NBA on ESPN (@ESPNNBA) October 10, 2023
Davante Adams
.@tae15adams channeling @ShedeurSanders with the watch flex 🔥
— NFL (@NFL) October 9, 2023
📺: #GBvsLV — 8:15pm ET on ESPN/ABC
📱: Stream on #NFLPlus pic.twitter.com/2jHk8qirIw
Breece Hall and Garrett Wilson
Breece Hall and Garrett Wilson forever 🤩🤩 pic.twitter.com/uCIOqnqU42
— J. Gray (@JGrayJets) October 9, 2023
DJ Khaled
“The Shedeur” 😂
— The Checkdown (@thecheckdown) September 20, 2023
(via @djkhaled) pic.twitter.com/P1C3tEaqix
Tiffany Hayes
Shedeur Sanders
Rick Ross
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Shedeur Sanders net worth
According to Celebrity Net Worth, Sanders' net worth is $4 million. While the quarterback likely earned a substantial amount of NIL money in college, in the NFL, he was selected as a fifth-round pick. Sanders is set to make only $955,548 during his rookie season. While we don't have his official NIL earnings, he likely made more in his two years at Colorado than he will as a rookie in the NFL, barring a contract restructuring.