Jerry Jones' pockets are going to be six figures lighter after his Dallas Cowboys improved to 2-2-1 on the 2025 season.
The Cowboys' longtime owner was hit with a hefty fine for his actions following the team’s 37-22 win over the Jets in Week 5. And while Jones has mostly made headlines for his words this season, it was his actions that led to a financial penalty this time.
So what did Jones do? Here’s what to know about his obscene gesture, what he’s said about it, and how much the NFL fined him.
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Jerry Jones middle finger, explained
During Dallas' Week 5 win, Jones was captured giving the middle finger to fans after a Cowboys touchdown. Jones, located in his suite at MetLife Stadium, directed the one-finger salute toward fans seated in the crowd.
Jerry Jones flipping the bird at folks at the Jets game 😭🤣😭 #Cowboys pic.twitter.com/rLcGHiFqQw
— Attack! on Cowboys ✭ (@AttackOnCowboys) October 5, 2025
Naturally, the video of Jones quickly went viral, prompting him to address the incident during a radio appearance on Tuesday, Oct. 7.
Jones called the moment “unfortunate,” explaining, “There was a swarm of Cowboys fans out front … it was right after we made our last touchdown … I put up the wrong show of hand. That was inadvertently done, I’m not kidding.”
He added that he had meant to give a thumbs up and point toward the Cowboys fans in attendance, insisting the middle finger was accidental.
MORE: How Jerry Jones made his money | Ranking the 18 greatest Cowboys players ever
How much was Jerry Jones fined?
Jones was fined $250,000 for the Week 5 incident, ESPN's Adam Schefter reported Tuesday.
Source: NFL is fining Jerry Jones $250,000 for the self-described “unfortunate” gesture he made Sunday to fans at MetLife Stadium. Jones may appeal. https://t.co/zLQh1w3MWY
— Adam Schefter (@AdamSchefter) October 7, 2025
Due to the incidental nature of what happened, Schefter added that Jones may appeal his punishment with the league.
This story will be updated.