Who won the 2025 Norm Smith Medal?

Tom Naghten

Who won the 2025 Norm Smith Medal?  image

Brisbane have become the first club to win five premierships this century, defeating Geelong by 47 points at the MCG to claim their second consecutive Grand Final.

After a hot start and plenty of lead changes, the sides couldn’t be split at the main break, but it was all the Lions after the restart, with their midfield and small forwards running over the top of the hapless Cats.

Read on to see who won the Norm Smith Medal.

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Who won the 2025 Norm Smith Medal

Will Ashcroft has gone back-to-back, becoming a two-time Norm Smith Medal winner at just 21 years old.

Ashcroft joins Gary Ayres, Andrew McLeod, Luke Hodge and Dustin Martin (3) as the only multiple winners of the prestigious honour.

Plenty of Ashcroft’s Lions teammates made strong cases for themselves to take home Norm, including Charlie Cameron and Hugh McCluggage with four goals, while Jaspa Fletcher, Harris Andrews and Darcy Gardiner were all hugely influential.

Will Ashcroft Grand Final stats

The Brisbane midfielder was in everything as his side ran out dominant winners over Geelong to claim a second-straight premiership.

Ashcroft finished with 32 disposals, 10 clearances, eight tackles, three goal assists and one major for himself in yet another sublime performance.

2025 Norm Smith Medal votes

Take a look at the final tallies below:

Will Ashcroft (Brisbane Lions) – 13 votes (3,3,3,2,2)
Harris Andrews (Brisbane Lions) – 6 votes (3,2,1)
Zac Bailey (Brisbane Lions) – 5 votes (2,1,1,1)
Jaspa Fletcher (Brisbane Lions) – 3 votes (3)
Dayne Zorko (Brisbane Lions) – 2 votes (2)
Hugh McCluggage (Brisbane Lions) – 1 vote (1)

 321
Andrew McLeod (Chair)Will AshcroftZac BaileyHarris Andrews
Luke HodgeJaspa FletcherWill AshcroftHugh McCluggage
Kate McCarthyHarris AndrewsWill AshcroftZac Bailey
Jack RiewoldtWill AshcroftHarris AndrewsZac Bailey
Adam SimpsonWill AshcroftDayne ZorkoZac Bailey

2025 Norm Smith Medal panel

This year, two-time winner Andrew McLeod chaired a panel, made up of Luke Hodge, who also won the honour twice, as well as Kate McCarthy, Jack Riewoldt and Adam Simpson.

MORE: All the list changes so far in 2025

Norm Smith Medal voting system

The five panellists award votes on a 3-2-1 system to the players they deem best afield.

Of those five, one is designated as panel chair, whose votes will decide the winner if there's a tie after two rounds of countbacks.

What happens if there's a tie?

If two players are tied for votes, a countback will occur.

The player with the higher number of three-votes will win. If that's also tied then:

The player with the higher number of two-votes will win. If that's tied then:

The votes of the chairperson will determine the winner.

Has there been a tie before?

In the 2009 grand final, Geelong were victorious over St Kilda by 12 points in a famous game.

Paul Chapman (Geelong) and Jason Gram (St Kilda) were tied with nine votes apiece, but the Norm Smith was awarded to Chapman on a countback.

Who presented the Norm Smith Medal in 2025?

Hodge, who won the Norm Smith Medal in 2008 and 2014 was given the honour of presenting the 2025 winner with their medal.

Past winners

YearClubPlayer
2024BrisbaneWill Ashcroft
2023CollingwoodBobby Hill
2022GeelongIsaac Smith
2021MelbourneChristian Petracca
2020RichmondDustin Martin
2019RichmondDustin Martin
2018West CoastLuke Shuey
2017RichmondDustin Martin
2016Western BulldogsJason Johannisen
2015HawthornCyril Rioli
2014HawthornLuke Hodge
2013HawthornBrian Lake
2012SydneyRyan O'Keefe
2011GeelongJimmy Bartel
2010 (replay)CollingwoodScott Pendlebury
2010St KildaLenny Hayes
2009GeelongPaul Chapman
2008HawthornLuke Hodge
2007GeelongSteven Johnson
2006West CoastAndrew Embley
2005West CoastChris Judd
2004Port AdelaideByron Pickett
2003BrisbaneSimon Black
2002CollingwoodNathan Buckley
2001BrisbaneShaun Hart
2000EssendonJames Hird

Tom Naghten

Tom Naghten is a senior editor at The Sporting News Australia where he's been part of the team since 2017. He predominantly covers boxing and MMA. In his spare time, he likes to watch Robbie Ahmat's goal against the Kangaroos at the SCG in 2000.