Texas' Arch Manning's NIL valuation takes seven-figure hit this week

Jeff Hauser

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Texas' Arch Manning's NIL valuation takes seven-figure hit this week image

Arch Manning’s rollercoaster season has produced noticeable swings both on the field and in his off-field earning power. 

After entering 2025 as the preseason Heisman Trophy favorite and the face of Texas’ national-title push, the quarterback’s shaky September start led some critics to prematurely label him the biggest bust in college football history. Even as Manning’s play rebounds, his NIL valuation has taken a significant hit.

According to On3, Manning’s projected NIL value has dropped from $4.8 million to $3.6 million this week. While no reason was cited, both a potential deal falling off the books and the broader branding hit that accompanied Texas’ uneven start could be factors. 

For a player long seen as the sport’s highest-profile market asset and a member of a family synonymous with quarterback excellence, the decline shows how quickly perception can shift in the NIL era.

Manning has been on a high lately. Over his past two games, the former five-star prospect has thrown for 674 yards, six touchdowns and just one interception, helping the No. 1-ranked preseason Longhorns climb to 7-2 after a 3-2 opening. He was named SEC Offensive Player of the Week following the win over Vanderbilt, a performance Texas hopes was a turning point entering a daunting final stretch.

The Longhorns’ season will hinge on whether Manning can maintain that rhythm, particularly as Texas travels “Between the Hedges” for a pivotal matchup against Georgia. With the offensive line finally nearing full strength, coaches expect more from Manning, but remain wary against one of the nation’s fastest defenses.

To keep Texas alive in the College Football Playoff race, Manning will need to find explosive plays downfield and throw with early anticipation. 

No. 10 Texas faces No. 5 Georgia on Saunders night (7:30 p.m. ET, ABC). 

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Editorial Team