Opendorse report details Power Four conference NIL revenue-sharing distribution

Diego Sierra

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Opendorse report details Power Four conference NIL revenue-sharing distribution image

College football teams spend over 30 million dollars on a roster in the wild west of NIL. It raises a question: How is the money distributed among players?

Opendorse released a report a day before week 1 of the college football season. The report revealed how much money each conference is allocating from revenue sharing to each position.

The most notable statistic is that 23.1% of teams' funds go to the Big 12 quarterbacks. The Big 12 is returning the most significant number of veteran quarterbacks this season within the Power 4 conferences. It would be understandable that these schools are paying their QBs a large sum so they don't get poached by the SEC or the Big 10. 

The Big 10 leads the charge, with wide receivers earning 16.8% of the revenue share. The star in that receiver group is undoubtedly Jeremiah Smith, who is coming off a stellar freshman campaign. Smith led the Buckeyes in receiving with 15 touchdowns. Smith's NIL evaluation, according to On3, is $4.2 million.

The SEC is paying the most on the defensive side of the ball, as they receive 43% of the revenue share. Last year, 10 SEC teams ranked in the top 35 in overall defense. The ACC, on the other hand, is paying the least amount, 30% of the revenue share, to its defensive players. SMU was the only ACC team ranked in the top 35 in overall defense.

Opendorse also revealed that only .3% of players make more than a million dollars in NIL earnings, and 66.5% make less than 10,000 dollars. 

The new NIL rule, passed this summer, caps team spending on their rosters at $20.5 million. We will most likely see a decrease in this unregulated spending. 

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Diego Sierra

Diego Sierra is a freelance writer with The Sporting News. He graduated from Texas Tech in 2024. Diego formerly managed social media for Barstool Texas Tech and interned for Ramar Communications.