NASCAR All-Star prize money: How much will the winning driver make for 2023 race?

Nick Brinkerhoff

NASCAR All-Star prize money: How much will the winning driver make for 2023 race? image

Driving around in circles, stuck in traffic might not sound too appealing to the average person. Of course, neither does filling up the gas tank or getting new tires. In fact, it sounds quite expensive.

But in NASCAR, all of that is encouraged — and quite profitable too. 

The NASCAR All-Star Race is no different and this year it comes in a place where the sport's roots have been firmly planted — North Wilkesboro Speedway. While race fans turn back the clock to the 1990s, drivers will be vying for a cash prize if they can take home the checkered flag. 

Fear not, though. The All-Star weekend is not a complete throwback. Yesterday's price is not today's price, which is good news for everyone competing. 

MORE: NASCAR All-Star schedule for 2023 Cup and Truck Series races

The Sporting News takes a look at the past winners of the NASCAR All-Star race and how much money those winners get to take home. 

How much money does a driver get for winning the All-Star Race?

Prize money: $1 million

The winner of the NASCAR All-Star race receives $1 million — a number that hasn't changed since 2003.

It's a number that has come under fire in recent years for remaining stagnant, unable and unwilling to keep up with the times. Now that's not to say that $1 million isn't a significant number. Anytime you can put at least six zeros following a non-zero number marks a good day. 

Regardless, NASCAR's All-Star prize just doesn't go as far as it used to. It's like your father saying that he used to attend MLB games for a few dollars, or get to see two movies for the price of one at the theater. Nowadays, those few dollars wouldn't even get you a down payment, or layaway plan, on those items. 

MORE: North Wilkesboro Speedway, a famous NASCAR ghost, brought back to life in ‘Cars 3’

Calculating for inflation, $1 million in 2003 is worth $1.64 million in 2023. For comparison's sake, $1 million in 2023 is equivalent in value to $609,508 twenty years ago.

Either way, the All-Star winner will, once again, add another million dollars to their bottom line. And winning a million is much better than winning nothing at all. 

List of All-Star Race past winners 

YearCarWinnerOwnerModel
198511Darrell WaltripJunior Johnson & AssociatesChevrolet
19869Bill ElliottMelling RacingFord
19873Dale EarnhardtRichard Childress RacingChevrolet
198811Terry LabonteJunior Johnson & Associates (2)Chevrolet
198927Rusty WallaceBlue Max RacingPontiac
19903Dale Earnhardt (2)Richard Childress Racing (2)Chevrolet
199128Davey AllisonRobert Yates RacingFord
199228Davey Allison (2)Robert Yates Racing (2)Ford
19933Dale Earnhardt (3)Richard Childress Racing (3)Chevrolet
19947Geoffrey BodineGeoff Bodine RacingFord
199524Jeff GordonHendrick MotorsportsChevrolet
199621Michael WaltripWood Brothers RacingFord
199724Jeff GordonHendrick Motorsports (2)Chevrolet
19986Mark MartinRoush Fenway RacingFord
19995Terry Labonte (2)Hendrick Motorsports (3)Chevrolet
20008Dale Earnhardt Jr.Dale Earnhardt Inc.Chevrolet
200124Jeff Gordon (3)Hendrick Motorsports (4)Chevrolet
200212Ryan NewmanPenske RacingFord
200348Jimmie JohnsonHendrick Motorsports (5)Chevrolet
200417Matt KensethRoush Fenway Racing (2)Ford
20056Mark Martin (2)Roush Fenway Racing (3)Ford
200648Jimmie JohnsonHendrick Motorsports (6)Chevrolet
200729Kevin HarvickRichard Childress Racing (4)Chevrolet
20089Kasey KahneGillett Evernham MotorsportsDodge
200914Tony StewartStewart-Haas RacingChevrolet
20102Kurt BuschPenske Racing (2)Dodge
201199Carl EdwardsRoush Fenway Racing (4)Ford
201248Jimmie Johnson (3)Hendrick Motorsports (7)Chevrolet
201348Jimmie Johnson (4)Hendrick Motorsports (8)Chevrolet
20141Jamie McMurrayChip Ganassi Racing (1)Chevrolet
201511Denny HamlinJoe Gibbs RacingToyota
201622Joey LoganoTeam Penske (3)Ford
201718Kyle BuschJoe Gibbs Racing (2)Toyota
20184Kevin Harvick (2)Stewart-Haas Racing (2)Ford
201942Kyle LarsonChip Ganassi Racing (2)Chevrolet
20209Chase ElliottHendrick Motorsports (9)Chevrolet
20215Kyle Larson (2)Hendrick Motorsports (10)Chevrolet
202212Ryan BlaneyTeam Penske (4)Ford

Nick Brinkerhoff

Nick Brinkerhoff is a content producer at The Sporting News covering the NFL, NBA and other sports. A proud New Jerseyan, Nick is also a graduate of Rutgers University. He is always in the mood for a good joke, the day’s best bets, or a debate about the mediocrity of the New York sports scene.