Savannah James just dropped the skincare routine on us.
Sharing a post on Instagram, the entrepreneur posted a video applying products from her new beauty line, Reframe Beauty, which she launched in May of this year. The clip showed James applying a serum to her face with a text overlay that read, "Me after telling everyone 'I'm busy' with evening plans," and the comment section was filled with heart-eye emojis. Reframe Beauty is a clinical skincare line that focuses on expert craftsmanship, and according to James, is inspired by her youngest child, Zhuri, who inspired her to start thinking more about her legacy upon realizing she is her daughter's biggest role model.
"A few years back, my daughter Zhuri looked me in the eyes and said that when she grew up, she wanted to be just like me," James writes in the note on her website. "That moment made me reflect: what blueprint had I established for her to follow? So I stepped out of my comfort zone—for Zhuri, but really for myself," she continued, adding that she "set out to create a skincare brand that was inclusive—not just of skin tones and types—but of all aspects of culture: fashion, music, art, design," working with experts in every field to ensure the highest quality products.
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This process included teaming up with Howard University's College of Medicine for a year-long clinical study, with James telling People in an exclusive interview: "This is my baby. I didn't want it to be lackluster. I wanted it to be a real product with real research and real results." At the center of the beauty line right now is the Compression Complex, Pigment Processor and Compression Complex, all of which will transform your skin in no time.
She added, "And, I think that with me feeling like that, there were obviously other people who may have felt like that as well. So I wanted to put my money where my mouth is and do something outside of the box. And with Reframe, we were across the Fitzpatrick scale with clinical trials and making sure that everyone is reflected."
It's only the beginning for Reframe, which is available to shop now via their official website. Prices range from $95 to $310.
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