Shaquille O'Neal and Allen Iverson are teaming up for a new docuseries hoops and sneakerheads will love

Jael Rucker

Shaquille O'Neal and Allen Iverson are teaming up for a new docuseries hoops and sneakerheads will love image

Shaquille O'Neal and Allen Iverson are teaming up for a new Reebok docuseries on Netflix, and it's one hoops and sneakerheads will definitely enjoy.

Reebok, in partnership with Jersey Legends and The Intellectual Property Corporation, has just dropped the trailer for "Power Moves," a six-episode Netflix docuseries that takes audiences behind the scenes of Reebok’s high-impact return to basketball under the leadership of Shaquille O’Neal (President of Reebok Basketball) and Allen Iverson (Vice President).

The documentary will give an all-access look at the strategy, hustle, and heart driving one of the most exciting brand transformations in recent history. From the Boston headquarters to court-side decisions, "Power Moves" captures the real-time evolution of Reebok as it reclaims its place in the culture.

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"Power Moves" will also feature a number of Reebok athletes and creators, including Angel Reese. Reebok CEO, Todd Krinsky, told Deadline, "There’s a powerful shift happening at Reebok right now, and "Power Moves" lets the world experience it with us. This isn’t just a comeback, it’s a cultural movement, fueled by purpose, passion, and the kind of leadership that inspires real change."

EP Smeeton, President of Authentic Studios, added, "This series pulls back the curtain and shows the heart, the chaos, and the creativity behind this comeback. It’s not just about basketball or business, it’s about Shaquille and Allen doing it their way."

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Jael Rucker

Jael Rucker has worked as the Associate Commerce Editor at PureWow, focusing on analytics and trends to pitch stories and optimize articles that build and engage their audience. Her work has also been seen in Footwear News and WWD. Prior to 2024, she was the style and pop culture editor at ONE37pm for over three years, contributing numerous product reviews, brand profiles and fashion trend reports, which included interviewing Steph Curry, Snoop Dogg and more.