It is no secret that Conor McGregor has been and still is the most polarizing fighter in the UFC. He is also the most popular fighter in the MMA sports card market. Since his last fight against Dustin Poirier (lost due to a doctor's stoppage) no one has come close to generating the kind of revenue like “The Notorious One” has.
However, there is currently one up and coming fighter who has the potential to surpass McGregor’s card market: Paddy “The Baddy” Pimblett. The Liverpool native is 23-3 as a professional fighter and an undefeated 7-0 in the UFC. His trademarked phrase, “Scousers don’t get knocked out” has become a staple of both himself and all of England that is supporting him.
His raw 2023 Chronicles Kaboom card last sold on May 18th for $315, while the last PSA 10 sold for $400 back in January (the market would now value the card around $450+).
Likewise, his 2022 rookie Kaboom (raw) last sold in April for $500, while PSA 10s of this card were sold in May for $1,000.
Following his dominant win over Michael Chandler at UFC 314, Paddy is looking to fight for a number one contender’s match, and ultimately the lightweight title. Although he has a major gap to cover to get to the heights of McGregor, Pimblett has the firepower and the support of a whole nation behind him to do so.
As for the collectors and investors, Paddy Pimblett’s card market is at an excellent position to buy in at. This may be the final months before his cards start to skyrocket and become untouchable. As for Conor McGregor’s market, it seems like it will never come down, but it may soon have company at the top.