When Connor Benn and Chris Eubank Jr. Square off in the highly anticipated rematch, it'll be one of the many memorable nights boxing fans have enjoyed in 2025.
While the two warriors will take the spotlight, the stage will be set by one of the best promoters on the planet, Eddie Hearn and Matchroom.
From boxing to darts, snooker and pool, Matchroom has set a standard that has not only come to be expected from their event but from rival promotions too.
While the big event is now routine for Matchroom, it hasn't always been the case and more importantly, it hasn't always been easy. Netflix's all-access documentary Matchroom: The Greatest Showman, which is available to stream globally right now, gives us a glimpse into what it took to build one of the most respected promotional businesses in sports and entertainment that we have ever seen.
While the doc will do a far better job of showcasing the journey, we took a look at some of the things Matchroom has done to separate itself from the pack.
The greatest show on earth
For decades, fight sports have relied on personalities, rivalries and big-night electricity to capture the world’s attention. Few organizations have reshaped that formula quite like Matchroom.
What began as a family promotional company in the U.K. Has grown into one of the most influential businesses in global boxing and combat sports.
Matchroom didn’t just promote fights; they reinvented the experiences around them. From eloquent walkouts and top-notch arena production to the way weigh-ins and pressers became events of their own, Matchroom built a presentation that felt closer to live theatre that is boxing than the gritty club shows many fans once knew.
As the lights got brighter. The entrances became cinematic. And suddenly, casual fans weren’t just tuning in for the fights; they were tuning in for the pageantry.
Matchroom one step ahead of the game
It wasn’t just aesthetics. Matchroom embraced the streaming era early, partnering with DAZN to bring multinational cards into millions of homes across multiple countries, get this, at the same time.
Weekend fight nights became global broadcasts, which sounds simple on the surface, but wasn't always the norm. Fighters who once might have been known only regionally were suddenly in front of worldwide audiences. The accessibility — both live and on-demand — helped create an entirely new generation of boxing fans discovering the sport on their phones or smart TVs.
From boxing stars to global stars
Matchroom Boxing
With the power of streaming at its disposal, Matchroom’s influence goes deeper than staging and distribution. The company's biggest legacy may be the boxers they helped turn into mainstream stars, the goal of every promoter out there.
Anthony Joshua’s heavyweight rise became a cornerstone of modern British boxing culture. Katie Taylor didn’t just elevate women’s boxing — she carried it into historic main events at venues like Madison Square Garden. Canelo Alvarez’s partnership with Matchroom brought his global superstardom to new audiences.
Fighters such as Benn, Dmitry Bivol, Jesse Rodriguez, and many others benefited from the same polished storytelling and high-profile matchmaking that helped build consistent momentum. And others like Jai Opetaia and Skye Nicolson have had accelerated growth because of the Matchroom platform and expertise.
What connects all of them is the Matchroom formula: spotlight the person, not just the puncher. Humanizing them, highlighting their backstories, complete training camp access, showcasing their family dynamics — the type of content fans crave today. The type of content that fans of yesteryear are jealous they never had.
How to watch Matchroom: Greatest Showmen documentary
- Stream: Netflix
Matchroom understood early that fans connect with characters, not just wins and losses, and they built an ecosystem where athletes could become full-scale personalities.
That’s why the Matchroom: Greatest Showmen documentary hits differently.
It isn’t just a retrospective on big fights. It’s a look at how the sport evolved, how promotion became production, and how a company helped redefine what a fight night could look and feel like.
Matchroom didn’t follow the times, they set the pace. And the stars who emerged along the way are proof of just how much the combat sports experience has changed.