We have moved beyond the digital age and have now entered the age of AI. While AI can be a valuable tool, it has also led to the creation of fake content involving celebrities and athletes.
A common form of misrepresentation involves using AI to generate fabricated quotes or comments on a specific topic. The latest target of this trend was former Philadelphia Eagles center Jason Kelce. Posts began circulating on X (formerly Twitter) attributing a quote to Kelce about the NFL’s decision to have international music superstar Bad Bunny perform the 2026 Super Bowl halftime show. Given the controversy surrounding the performance, the fabricated quote quickly went viral.
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Here is more on whether or not Kelce spoke out about Bad Bunny being named the Super Bowl halftime show.
MORE NFL: Explaining the Bad Bunny Super Bowl 60 controversy
Did Jason Kelce comment on Bad Bunny?
Not initially, and still not directly. The original post attributed the quote to Kelce: “If Bad Bunny is a bad fit for the Super Bowl, then maybe these comments are a bad fit for America’s future.”
DO YOU AGREE WITH JASON?
— Lovable Liberal and his Old English sheepdog (@DougWahl1) October 13, 2025
“If Bad Bunny is a bad fit for the Super Bowl, then maybe the people making these comments are a bad fit for America’s future.” ~Jason Kelce
Your thoughts? pic.twitter.com/ZXcwcUw06v
The fabricated quote went viral because, while it seemed to show Kelce supporting Bad Bunny’s selection, it also appeared to criticize those who disagreed. Many posts and tweets about the quote have community notes added, indicating there is no record of Kelce ever saying this. Yet numerous posts remain online without clarifying that the quote is fake.
The former NFL player has not publicly commented on Bad Bunny’s selection, but he did release a statement clarifying that any comments not posted directly on his social media accounts are not his.
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Jason Kelce statement
Kelce admitted that he usually doesn't comment on fake quotes or posts, but felt that this needed to be addressed. He posted a statement on his personal X account. He didn't address the Bad Bunny Super Bowl selection directly; instead, he focused on the overarching issue of a fake quote of his going viral. The former Eagles center succinctly added, "But please know, unless you hear something directly from me via one of my platforms, it is not real."
I normally don’t comment on things like this, but I feel I need to address that there are a number of accounts posting fake quotes and attributing them to me on this platform right now. I appreciate @X putting community notes on several and I will not address the other accounts…
— Jason Kelce (@JasonKelce) October 14, 2025
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Bad Bunny Super Bowl controversy
Bad Bunny was named the performer for the Super Bowl 60 halftime show. While many fans celebrated the international music superstar receiving the spotlight, others criticized the decision. Some argued they wanted an American artist to perform, overlooking the fact that Bad Bunny is Puerto Rican, and therefore an American artist.
Others expressed concern because they don’t understand Spanish, as Bad Bunny primarily sings in that language, arguing the halftime show should feature an English-speaking performer. Some critics also claimed they had never heard of Bad Bunny and felt the NFL chose an “unknown” artist—despite him racking up 7 billion streams on Spotify in 2025 alone.
Bad Bunny has been outspoken about his dislike of President Donald Trump and ICE. From the Sporting News' David Suggs article on the situation, "In 2017, while performing at the Somos Live benefit concert -- held to raise money for disaster relief -- Bad Bunny sported a T-shirt emblazoned with "¿Tu eres twitero o presidente?” (“Are you a tweeter or president?”) He also called out Trump with vulgarities in a 2020 song.
He opted against performing in the U.S. for his latest world tour, citing concern over protecting migrant crowdgoers. “ICE could be outside. And it’s something that we were talking about and very concerned about,” he said in an interview with i-D magazine."